Careers at MERGE Boston

You understand the healthcare or financial services categories. You’re curious, smart, talented, and a grown-up. Entrepreneurial, self-directed, and don’t have to be told twice. And, last but not least, you would like to have both a job and a life.

  • 3 years
  • Full Time
  • asap

The Search Marketing Planner has 3 years of paid search experience and an excellent understanding of the full process from strategy and plan development, to execution and measurement. Core responsibility is planning and executing paid search campaigns across both Google and Bing. S/he is a self-starter, adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results and drive optimization.

In our work with financial services and healthcare brands, we specialize in helping people make the most important decisions in their lives: those related to their physical health and financial wellbeing. We see it as an awesome responsibility, but one that we deliver with a big dose of camaraderie and fun. It’s an entrepreneurial environment, where every team member has a voice at the table and a chance to learn and sharpen new skills. We also enjoy onsite yoga, engage in friendly competition with our Fitbits, eat lunch together on Fridays, and plan creative nights out in and around the Innovation District.

The Search Marketing Planner has 3 years of paid search experience and an excellent understanding of the full process from strategy and plan development, to execution and measurement. Core responsibility is planning and executing paid search campaigns across both Google and Bing. S/he is a self-starter, adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results and drive optimization.

Responsibilities:


  • Planning and buying of paid search/CPC media plans, including campaign architecture, data strategy, reporting requirements, and post campaign analysis

  • Researching and monitoring of changes and updates to paid search technology

  • Daily oversight of campaign performance, pacing, and issue resolution to ensure performance, delivery and optimizations are on track

  • Collaborating with Analytics team to ensure proper tagging, reporting, insights and optimization strategies are in place

  • Managing program budgets, invoicing and billing reconciliation

  • Qualifications

  • Approximately 3 years paid search management experience across multiple accounts either at an agency, brand, or vendor.

  • Curiosity about the ever-changing search marketing landscape, and desire to share latest industry trends and developments with broader team

  • Exceptional communication and negotiation skills (written & verbal)

  • Ability to anticipate client needs/perspective/process and respond accordingly

  • Strong analytical skills and a natural affinity for numbers; ability to analyze data, draw insights and develop actionable recommendations

  • Detail-oriented and well organized

  • Effective time management skills – ability to prioritize and meet deadlines

  • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment

  • Expert proficiency with Microsoft Excel and PowerPoint

  • GoogleAds and BingAds certifications

  • Familiarity with Google Analytics

  • Bachelor’s degree required


MERGE embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Apply

  • 2-4 years of experience
  • Full Time
  • asap

MERGE Boston is looking for a Copywriter to Work with our Creative Director and/or Associate Creative Director, Account Management, Project Management, Production, and Technology teams to create engaging content for web, social and video projects and copy for print, radio, and digital marketing. On strategy and on brand, and mindful of measurement objectives.

In our work with financial services and healthcare brands, we specialize in helping people make the most important decisions in their lives: those related to their physical health and financial well being. We see it as an awesome responsibility, but one that we deliver with a big dose of camaraderie and fun. It’s an entrepreneurial environment, where every team member has a voice at the table and a chance to learn and sharpen new skills. We also enjoy onsite yoga, engage in friendly competition with our Fitbits, eat lunch together on Fridays, and plan creative nights out in and around the Innovation District.

Core functional responsibilities include:


  • Edit and improve supplied content from various sources and deliver concise messaging

  • Collaborate with art director to create and execute conceptual projects

  • Assist Senior Writers with execution of radio and video projects

  • Execute copy and versions for existing concepts initiated by others

  • Present concepts/content internally and to Clients

  • Stay ahead of digital and social trends

  • Write in-house materials including biographies, case studies, web copy, etc.

  • Work on new business initiatives as needed

  • Deliver all assignments on time and on budget


Qualifications:

  • Entrepreneurial

  • Strong work ethic, positive outlook

  • Acute attention to detail

  • Play well with others

  • Think conceptually, strategically, and fast

  • Experience in Healthcare, Life Sciences, or Financial Services a plus

  • Organizational Relationships


Reports To: Creative Director or Associate Creative Director depending on the project.

If you are a passionate team-player that wants to put their skills to work, send us a link to your site. We would love to take a look.

MERGE embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. For more information, click here and here.

Apply

  • 2-4 years of experience
  • Full Time
  • asap

We currently seek a Data Analyst to support performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.

Responsibilities

Core functional responsibilities include:


  • Development of measurement plans outlining project objectives, measurement framework, data sources, and reporting frequency

  • Establishing data feeds from multiple sources into our business intelligence platform to allow for meaningful and timely reporting

  • Collaboration with technical teams to implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM, Conversant, Sizmek)

  • Aggregation of data from various sources (including but not limited to: site analytics, third party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards

  • Quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in market

  • Data review and analysis, as well as presentation of findings to internal teams and/or clients

  • Serving as the subject matter expert for the BI platform from both data aggregation and data visualization standpoints

  • Supporting the overall Analytics vision for the agency, including ongoing refinement of processes, tools, and templates


Qualifications

  • 2 or more years of experience as a hands-on BI Developer / Analyst working with self-service BI tools such as Looker, Tableau, Power BI or Datorama for both data integration and visualization

  • Experience with web site analytics packages (Google, Adobe), online ad serving systems (DCM, The Tradedesk, LiveRamp)

  • Knowledge of programming languages like Python and SQL

  • Interest in DevOps tasks like automating workflows and analyzing usage behaviors to proactively improve work products

  • Detail-oriented and well organized

  • Strong qualitative and quantitative skills

  • Analytical mindset, comfortable working with numbers

  • Mastery of Microsoft Excel and pivot tables

  • Strong communication skills (written & verbal)

  • Ability to manage timelines and multitask across a variety of projects

  • Ability to work independently as well as part of a team

  • Bachelor’s degree required


MERGE embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. For more information, click here and here.

Apply

  • 5-7 years experience
  • Full Time
  • asap

The Media Supervisor has 5-7 years of integrated media experience and an excellent understanding of the full process from strategy and plan development, to execution and measurement. Core responsibility is planning and executing media across digital and traditional channels. S/he is a self-starter, adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results and drive optimization.

In our work with financial services and healthcare brands, we specialize in helping people make the most important decisions in their lives: those related to their physical health and financial wellbeing. We see it as an awesome responsibility, but one that we deliver with a big dose of camaraderie and fun. It’s an entrepreneurial environment, where every team member has a voice at the table and a chance to learn and sharpen new skills. We also enjoy onsite yoga, engage in friendly competition with our Fitbits, eat lunch together on Fridays, and plan creative nights out in and around the Innovation District.

Responsibilities


  • Planning and buying of paid media across digital, social, mobile, print, radio, television and out-of-home channels as needed

  • Researching potential media partners and evaluating opportunities

  • Collaborating with Creative team to develop breakthrough ideas and programs

  • Developing and presenting media strategy to clients

  • Overseeing inventory procurement, including contracting, spec gathering, and ad trafficking

  • Managing in-market campaigns to ensure performance, delivery and optimizations are on track

  • Collaborating with Analytics team to ensure proper tagging, reporting, insights and optimization strategies are in place

  • Managing program budgets, invoicing and billing reconciliation

  • Providing POVs, participating in new RFPs, and supporting new business as needed


Qualifications

  • 5-7 years media planning and buying experience across digital/social/mobile, TV, radio, print and/or OOH

  • Curiosity about the ever-changing media landscape, and desire to share latest industry trends and developments with broader team

  • Exceptional communication and negotiation skills (written & verbal)

  • Proven ability drafting Points of View, strategic plans, and performance reports in a logical format/flow, being sure to detail strategic insights and learnings with clarity and purpose

  • Ability to anticipate client needs/perspective/process and respond accordingly

  • Strong analytical skills and a natural affinity for numbers; ability to analyze data, draw insights and develop actionable recommendations

  • Expert experience with ad servers and ad verification (e.g., DCM, TDD, Moat), including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting

  • Experience with syndicated data sources and tools (e.g. GfK MRI, Telmar, Nielsen)

  • Detail-oriented and well organized

  • Effective time management skills – ability to prioritize and meet deadlines

  • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment

  • Expert proficiency with Microsoft Excel and PowerPoint

  • Bachelor’s degree required


MERGE embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. For more information, click here and here.

Apply

  • 9+ years experience
  • Full Time
  • asap

We currently seek a Director, Measurement & Analytics to help lead the development and application of data driven insights that inform client engagement strategies across traditional, digital, mobile and social media channels.

In our work with financial services and healthcare brands, we specialize in helping people make the most important decisions in their lives: those related to their physical health and financial wellbeing. We see it as an awesome responsibility, but one that we deliver with a big dose of camaraderie and fun. It’s an entrepreneurial environment, where every team member has a voice at the table and a chance to learn and sharpen new skills. We also enjoy onsite yoga, engage in friendly competition with our Fitbits, eat lunch together on Fridays, and plan creative nights out in and around the Innovation District.  

Responsibilities

Core functional responsibilities include:


  • Designing and developing the marketing analytics strategy for one or more clients from program kickoff through implementation and performance reporting

  • Collaborating with cross-functional teams (Account, Creative, Media and Technology) to define measurable program goals and objectives

  • Providing solutions and points of view on how to solve or answer analytical and measurement challenges, including measurement plans outlining project objectives, tools, data sources, and reporting frequency

  • Being a subject matter expert with respect to key measurement/data platforms (ad servers, site-side reporting packages, and BI tools)

  • Working with one or more direct reports to implement measurement frameworks, generate performance reports, and provide analysis into and improvement recommendations for our clients marketing programs

  • Managing the overall quality assurance process to ensure high quality, on-time deliverables

  • Serving as an analytics evangelist throughout the agency, educating and inspiring clients and coworkers alike about best practices and emerging trends


Qualifications

  • 9+ years agency or client-side experience in the measurement and analytics discipline, with at least 5 years’ experience in a leadership role overseeing client relationships and direct reports

  • Demonstrated past experience in digital marketing, measurement, data analysis, and web optimization across channels (web, email, social, mobile, emerging media)

  • Deep understanding of and experience with web site analytics packages, online ad serving systems, social listening platforms, BI platforms and related tools and services

  • Experience with cross-channel attribution solutions a plus

  • Mastery of Microsoft Excel and PowerPoint

  • Detail-oriented and well organized

  • Strong qualitative and quantitative skills

  • Analytical mindset, comfortable working with numbers

  • Strong communication skills (written & verbal)

  • Ability to manage timelines and multitask across a variety of projects

  • Ability to work independently as well as part of a team

  • Bachelor’s degree required, preferably in Business, Mathematics, Statistics or Economics; advertising, direct marketing, CRM or digital background desirable 


MERGE embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. For more information, click here and here.

Apply

  • 5-7 years experience
  • Full Time
  • asap

The Senior Art Director, Direct Response works in conjunction with Creative Director or Associate Creative Director, Account Management, Project Management, Production, and Technology teams to develop and execute direct mail, collateral, digital & print, concepts and design.

Responsibilities

MERGE is a collaborative company. While this description includes core functional responsibilities, all of our employees are active members of the team, flexible in assisting the company as it grows and evolves. This expectation requires each person to be capable of adapting to the dynamics of a client driven environment. We’re as interested in your human side as your technical expertise. The ideal candidate will be upbeat, optimistic and happy to help the team.

Core functional responsibilities include:

Develop creative concepts and design for direct response, print ad, OOH, collateral, and digital marketing (social, mobile, landing pages, email, banners)

Collaborates with assigned copywriter to concept and execute final projects

Develop work that is on strategy and on brand

Create work that is mindful of the client’s measurement objectives

Assists Senior Creative with execution details of client direct response programs

Ability to conduct effective image search for concepts and for final materials

Establishes and maintains the highest possible standards for design and typography through final released product

Execute accurate files for existing concepts initiated by others on the creative or client team

Create concept presentations with InDesign & PPT

Detailed management of multiple direct mail layout versions & accurate execution of production ready files within a fast-paced environment

Deliver all assignments on time and on budget

Qualifications


  • Portfolio / samples of produced and spec work in all mediums with a focus on direct response projects

  • Excellent art direction and design skills with an emphasis on flexibility, speed & accuracy

  • Able to develop creative from start to final delivery of production ready files

  • Be proficient with InDesign as well as the Adobe CS family of programs

  • Strong attention to detail

  • Familiarity with print production with a focus on direct mail

  • Excellent knowledge of email and digital media production

  • Communicates effectively & frequently with entire team and is solution oriented

  • Articulate and concise in both written and oral communications

  • Able to work independently and collaboratively, with limited supervision

  • Consistently performs self-review of work before submission

  • Able to multitask, prioritize work, and take ownership of multiple projects in tight timeframes

  • Has the big picture view of any given assignment and understands the context of the client, industry and market

  • Strong work ethic and positive outlook. (Sense of humor is a plus.)

  • Demonstrates a commitment to the agency and client

  • Knows when to alert management of any developments that might impact the project and or client relationships

  • Always timely and professional in appearance and manner when meeting with clients

  • Works cooperatively as a member of the team

  • Adheres to all internal administrative policies including prompt submission of time sheets, expense reports, attendance, reporting time out of the office, etc.

  • 5-7 years agency or creative department experience and direct response experience

  • Experience in Healthcare, Life Sciences, or Financial marketing a plus


MERGE embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. For more information, click here and here.

Apply

  • 8+ years experience
  • Full Time
  • asap

This Sr. UX Designer works in conjunction with Creative Director or Associate Creative Director, Content Writers, Digital Strategy, Account Management, Project Management, Production, and Technology teams to develop and execute innovative design, UX, responsive/mobile websites, eCommerce, social media promotions, native and nonnative OS apps, email campaigns, landing pages, and other digital marketing projects.

Responsibilities:

MERGE is a collaborative company. While this description includes core functional responsibilities, all of our employees are active members of the team, flexible in assisting the company as it grows and evolves. This expectation requires each person to be capable of adapting to the dynamics of a client driven environment. We’re as interested in your human side as your technical expertise. The ideal candidate will be upbeat, optimistic and happy to help the team.

Core functional responsibilities include:

Develop concepts & design layouts with expert knowledge in front-end and visual experiences (no coding required) that align to current digital trends and best practices

Demonstrate a deep experience in web/app/UI/UX

Responsible for wireframing, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas


  • Create work that is mindful of the client’s measurement objectives

  • Ability to prepare and present concept & layouts internally and to Clients

  • Team oriented with a positive, “can do” attitude

  • Collaborates with assigned art director to execute final projects

  • Creative problem solver and rock-star visual designer, and enjoy a fast-paced, collaborative environment

  • Extremely well organized and detail-oriented

  • Passionately keeps up with evolving design trends and best practices

  • Work on other new business initiatives as needed

  • Deliver all assignments on time and on budget

  • Coding skills not required


Qualifications:

  • Able to think conceptually and strategically

  • An impressive design portfolio with a strong emphasis on digital which includes working on a variety of clients, industries and projects, UI/UX strategy & execution

  • Strong attention to detail and consistently performs self-review of work before submission

  • Expert in digital design, UX, wireframes, PDD, type and color

  • Expert in Adobe Suite, Sketch/InVision

  • Good presentation skills

  • Has the big picture view of any given assignment and understands the context of the client, industry and market

  • Communicates effectively & frequently with entire team

  • Able to work independently and collaboratively

  • Able to juggle multiple projects and priorities

  • Strong work ethic and positive outlook

  • Demonstrates a commitment to the agency and client

  • Knows when to alert management of any developments that might impact the project and or client relationships

  • Always timely and professional in appearance and manner when meeting with clients

  • Adheres to all internal administrative policies including prompt submission of time sheets, expense reports, attendance, reporting time out of the office, etc.

  • 3-5 years agency or creative department experience

  • Experience in Healthcare, Life Sciences, or Financial marketing a plus


MERGE embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. For more information, click here and here.

Apply

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