TransMedics

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WHAT WE DID

Creative Concept Development

Sales Enablement

Mobile App Development

Experiential Design

Digital Advertising

Challenge
Bringing new life into organ transplant
Transplanting organs in a cooler has been a traditional standard of care. Damage to an organ grows each minute it is kept in cold storage. To solve this problem, TransMedics developed a life changing new organ transplant technology. Their Organ Care System (OCS) maintains organs in near physiologic condition therefore, increasing the number of transplantable organs, decreasing complications and ultimately improves patient outcome.

Insight
Show, tell, get involved
Our market research informed us that the audience wanted the revolutionary benefits of TransMedics Organ Care System. However, such a change required unprecedented clinical support. We worked together on a strategy to build trust in the transplant community via educational tools, training, and dedicated support. TransMedics asked us to help them stand out in a media environment filled with shots of doctors and nurses. Thanks to the Boston Ballet, we did.

Outcome
The campaign our team created solidified TransMedics as a recognized leader in transparent medicine.
• 2017 MM&M nominee for best brand campaign

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